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Established in 1954 by Amin Mohamed Al Awadi. Al Soroor is the Pioneer of Textile Trading, known for setting the trend within Abaya and ladies’ wear fabrics. During the formative days, the company built strong relationships with different sectors of the textile industry and has emerged as a preferred choice for top design houses within regional and international markets. The brand’s strength lies in its ability to quickly understand global fashion requirements and supply new and innovative materials to its clients. At Al Soroor, innovation is paramount to growth and the in-house team carefully study trends through its close ties with designers, fashion houses and manufacturers. Quality of material is another brand pillar, which is made possible through the time-honoured relationships that have been built with the finest mills, located around the world. Headquartered in Dubai, United Arab Emirates, the company has a strong footprint within the Middle East & North Africa region. The brand has been driving growth towards new markets and have global presence in various parts of Europe, Africa and Asia.