{"id":468,"date":"2023-03-06T04:54:21","date_gmt":"2023-03-06T04:54:21","guid":{"rendered":"https:\/\/alsoroor.ae\/?page_id=468"},"modified":"2023-05-19T06:54:55","modified_gmt":"2023-05-19T06:54:55","slug":"our-story","status":"publish","type":"page","link":"https:\/\/alsoroor.ae\/en\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t
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\u201cWe support the fashion industry in the UAE and the world by cooperating with international companies and establishing business partnerships to provide distinguished and high quality fabrics with competitive prices.\u201d
Amin Mohamed Ali Al Awadhi \u2013 The Founder<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Our Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Established in 1954 by Amin Mohamed Al Awadi. Al Soroor is the Pioneer of Textile Trading, known for setting the trend within Abaya and ladies’ wear fabrics. During the formative days, the company built strong relationships with different sectors of the textile industry and has emerged as a preferred choice for top design houses within regional and international markets. The brand\u2019s strength lies in its ability to quickly understand global fashion requirements and supply new and innovative materials to its clients. At Al Soroor, innovation is paramount to growth and the in-house team carefully study trends through its close ties with designers, fashion houses and manufacturers. Quality of material is another brand pillar, which is made possible through the time-honoured relationships that have been built with the finest mills, located around the world. Headquartered in Dubai, United Arab Emirates, the company has a strong footprint within the Middle East & North Africa region. The brand has been driving growth towards new markets and have global presence in various parts of Europe, Africa and Asia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Our Vision and Mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our Vision<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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We strive to be a global leader in textiles industry by providing high quality textiles that stay ahead of fashion trends and market changes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Our Mission<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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  • To lead, innovate, improve and provide best-value products and services to global customers.<\/li>
  • To Invest in people, networks and latest technologies to provide premium and high quality textiles in the region at competitive prices.<\/li>
  • To ensure the highest level of customer satisfaction and fulfill our social responsibility.<\/li>
  • To support the young entrepreneurs in the textile and fashion industry<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Our\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    “ \u201cWe support the fashion industry in the UAE and the world by cooperating with international companies and establishing business partnerships to provide distinguished and high quality fabrics with competitive prices.\u201d Amin Mohamed Ali Al Awadhi \u2013 The Founder Our Story Established in 1954 by Amin Mohamed Al Awadi. Al Soroor is the Pioneer of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-468","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/alsoroor.ae\/en\/wp-json\/wp\/v2\/pages\/468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alsoroor.ae\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alsoroor.ae\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alsoroor.ae\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alsoroor.ae\/en\/wp-json\/wp\/v2\/comments?post=468"}],"version-history":[{"count":20,"href":"https:\/\/alsoroor.ae\/en\/wp-json\/wp\/v2\/pages\/468\/revisions"}],"predecessor-version":[{"id":2766,"href":"https:\/\/alsoroor.ae\/en\/wp-json\/wp\/v2\/pages\/468\/revisions\/2766"}],"wp:attachment":[{"href":"https:\/\/alsoroor.ae\/en\/wp-json\/wp\/v2\/media?parent=468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}